The sustainable tourism development in the case of. The organisation had worked as slovenian tourist board up to january 20 when it has become a part of the spirit slovenia, a new slovenian public agency for entrepreneurship, innovation, development, investment and tourism. Among them are resorts with a history of tourism development dating back to the 19 th century as well as the ones, in which the process of tourism development did not begin until 1960s and 1970s, in some cases even later. Guesthouse pri mari slovenia property and development.
Blessed with natural wonders and interesting people, postojna is also a place full of stories and mysterious legends. Policies and measurements in the last decade have significantly contributed to the fact that in many areas slovenia s current sdg performance is strong, notably in aspects of the environment, health, and sustainable tourism. A small number of direct flight connection with the key markets of slovenian tourism. The citizen satisfaction surveys shows that the community has a positive attitude towards tourism. Means for development and marketing of slovenian tourism limited amount of financial means intended for tourism in light of the significance it has on the slovenian economy in the fields of investments, development and promotion. Slovenia s economy experienced a deep recession in 2009 and after a weak recovery it slid back into recession in mid2011. Integral development of rural areas, tourism and village renovation, trebnje, slovenia article pdf available in tourism management 191. In recent years, slovenia and slovenian tourism have made. Politicians in slovenia are largely unfamiliar with isud and thus unaware of the.
Slovenia has a strong tradition of promoting sustainable development. Consequently, features of the landscape that can influence tourist amenities or its suitability for different modes of tourism and recreation vary considerably across relatively short distances. Competitivenessof slovenia as a tourist destination. Ljubljana tourism is a local tourism organisation established by the city of ljubljana. Ljubljana is the capital and largest city in slovenia, but unlike other european capitals, ljubljana does not suffer from over tourism. If you are looking for a quaint, charming, walkable city that exudes european charm, then you must visit ljubljana. Is it possible to combine mass tourism with alternative.
The government of the republic of slovenia remains. Strategic management process is important for tourism enterprises to sustain their existence and provide competitive advantage in industry. Is it possible to combine mass tourism with alternative forms of tourism. Slovenian public agency for entrepreneurship, innovation, development, investment and tourism 3 public tender attracting foreign direct investments in 20 existing enterprise that already operates in the republic of slovenia in the manufacturing sector, the. The development of the slovenian tourism sector in recent years has been based. Slovenia as a leading country in many areas, particularly in sustainable tourism. Pdf integral development of rural areas, tourism and. The slovenian tourist board media library has many highresolution photos and videos relevant to tourism in slovenia available for professional use. Marko koscak, faculty of tourism, brezice, slovenia abstract one of the crucial methodologies for growing and developing a level of tourism which is sustainable and enhances the totality of local and regional environments is a multistakeholder approach to tourism development. Slovenia green turns sustainable tourism into a national success. The final solution and launch of the business was announced for november last year, but the setups for the best possible costumer experience resulted in short delay. Slovenia tourism infographic seeing green bbc storyworks. The 2020 edition analyses tourism performance and policy trends across 51 oecd countries and partner economies.
Pdf slovenia plans to increase protected areas from 12 to 30%, providing an ideal opportunity for the development of organic agriculture. Read about itineraries, activities, places to stay and travel essentials and get inspiration from the blog in the best guide to slovenia. The strategy for 20172021 is based on past experiences and the development specifics of slovenian tourism, the development of competitive advantages and the promotion of systemic solutions in this area, the effective linking of national, local, regional and entrepreneurial interests in the area of development of tourism, the promotion of. Tourist potentials of landscapes in slovenia slovenia comprises regions that are quite diverse in their natural and cultural character. Impacts of the euro on the slovenian tourism industry. You may transfer the desired photographs or videos free of charge for all publications promoting slovenia as a tourist destination, whether in slovenia or abroad, in accordance with these rules. Bled slovenia, possibly one of the most photogenic places in the world, is a resort village in the foothills of the julian alps. Means for development and marketing of slovenian tourism. Travel slovenija video slovenia travel, tourism, holiday.
It highlights the need for coherent and comprehensive approaches to tourism policy making, and the significance of the tourism economy, with data covering domestic, inbound and outbound tourism, enterprises and employment, and internal tourism consumption. The previous strategy for slovenia, approved in july 2010, was formulated in the midst of the global financial crisis and the economic recession in the european union. Slovenia is a small but topographically diverse country made up of portions of four major european geographic landscapesthe european alps, the karstic dinaric alps, the pannonian and danubian lowlands and hills, and the mediterranean coast. Impacts of the euro on the slovenian tourism industry helena nemec rudez stefan bojnec this paper examines the impacts of the euro adoption in slovenia on its tourism. The paper discusses geographical characteristics of slovenia from the perspective of tourism development and presents main processes that have marked it in the last decades.
The slovenia brand combines all areas of slovenia, including tourism, and a mix of emotions, sensibility, and the slovenian. Enjoy picturesque nature, gastronomy, mediterranean sea and urban pulse of the host country of eurobasket 20. Sustainable development as quality and dominant idea. For this purpose, the empirical research among foreign tourists in slovenia was conducted on their perceptions of the euro adoption in slovenia during the second half of 2007. Youll tour vineyards in wine country and pedal through rural landscapes, explore a labyrinthian underground cave network, hike to stunning waterfalls, and paddleboard emeraldgreen rivers in nature and the capital, ljubljana. Pdf overtourism and the green policy of slovenian tourism.
Within the increase in interest to tourism in the world, increasing number of investments and incentives for. Explore slovenia holidays and discover the best time and places to visit. Tourism and globalization vesna peric, msc university of primorska, turistica college of tourism, portoroz, slovenia vesna. Action plan for the development and marketing of gastronomy tourism 20192023. Bleds backdrop is the glacial, bluishgreen lake bled. Competitivenessof slovenia as a tourist destination doris gomezelj omerzel in an increasingly saturated market the fundamental task forthe destination management, is understanding how tourism destination competitiveness can be enhanced and sustained. The action plan for the development and marketing of gastronomic tourism 2019 2023 was created with the aim of identifying the key measures and initiatives needed to position slovenia as a unique, boutique gastronomic destination. Ljubljana is a midsized european city with a small town feel and friendliness. Slovenia, country in central europe that was part of yugoslavia for most of the 20th century. Slovenias tourism 2021 growth targets 12 the strategic vision for slovenian tourism development strategy 16 1. Ljubljana tourism fosters development and undertakes the promotion of tourism in ljubljana and the ljubljana region in conjunction with tourism providers.
Youll tour vineyards in wine country and pedal through rural landscapes, explore a labyrinthian underground cave network, hike to stunning waterfalls, and paddleboard emeraldgreen rivers in. In 2018, an action plan for the development and marketing of gastronomic tourism of slovenia 2019 2023 was prepared, and in 2020 the updated and upgraded pyramid of gastronomy of slovenia was published. Is it possible to combine mass tourism with alternative forms. Competitiveness of slovenia as a tourist destination. Overview of the tourism industry tourism, the single largest industry in the world, accounts for one third of all international trade, and many view tourism as a vehicle for economic development. Pdf slovenian tourism development strategy ravi vachhani. Wine tourism is an increasingly attractive tourism development option for rural tourism destinations.
The ministry of economic development and technology was intensively working on facilitating the operation of slovenian companies through the amazon europe online stores platform. Alpine in the northwest, mediterranean in the southwest, pannonian in the northeast, and dinaric in the southeast. Each offers its own natural, geographic, architectural, and cultural. Ljubljana is in favor of actively involving the local community when it comes to shaping the tourism in the area. Slovenia travel guide places to visit in slovenia rough. Negotiating rural tourism development at the local level. Casino business in the context of tourism development. Tourism ministry of economic development and technology. Competitiveness of a tourist destination is an important factor that positively in. Slovenia is an eumember state with three globally distinct attributes of alps, mediterranean and pannonia. Pdf swot analysis process in tourism industry figen.
A vast majority agree that the development of tourism contributes to the development of ljubljana. Pilot testing of the indicators will drive the work forward. International tourism and its impact on the slovenian society and. Ministry of economic development and technology gov. In the final part of the paper the potentials of slovenia for creative tourism are estimated and suggestions for slovenian policymakers with regard to the institutional support for culturebased creativity and creative tourism development are stated. This page provides slovenia tourist arrivals actual values, historical data, forecast, chart, statistics, economic calendar and news. However, over the last 25 years tourism sector was actively managed, leading to suboptimal utilization of tourism assets. Competitiveness in tourism indicators for measuring. Sustainable development strategy for slovenian tourism 2017. The pattern of tourism development, briefly presented above, was not characteristic of all of the slovene destinations. Republic of slovenia tourism development strategy horwath htl. Wine tourism as an opportunity for tourism development. This quick active adventure showcases some of slovenia s top highlights in four days. This framework is to be considered by countries as a toolkit and a guide.
Slovenia s tourism 2021 growth targets 12 the strategic vision for slovenian tourism development strategy 16 1. Directorate for tourism and internationalization, ministry of economic development and technology tourism and sdg in slovenia. Limited amount of financial means intended for tourism in light of the significance it has on the slovenian economy in the fields of investments, development and promotion. Action plan for the development and marketing of gastronomic tourism 2019 2023. The official tourism website of ljubljana and the central slovenia region, with information on sights, events, hotel booking, city tours, day trips, etc. Slovenia offers tourists a wide variety of landscapes. Sustainable consumption and production the gsst is the central mechanism in developing and promoting sustainable tourism in slovenia. We actively cooperated in draft ing this strategy with all key stakeholders in the slovenian tourism industry the repre sentatives of the business. This new strategy represents more than simply a blueprint for growth. The new slovenia tourism strategy, 20122016, is further proof of this support and a key step towards consolidating slovenia s image as a leading tourism destination in the heart of europe. Macro destinations and tourism products 16 macro destinations 16 definition of tourism products 22 2. The authors of this case study show the importance of tourism for slovenia.
Sustainable development strategy for slovenian tourism. Over tourism is related not only to crowded destinations on the environmental. Save your favourite travel ideas and see them on a map. Trends and characteristics of tourism development in slovenia. Data on slovenia across agriculture, development,economy,education,energy,environment,finance,government,health,innovation and technology,jobs,society. Oecd ilibrary oecd tourism trends and policies 2020. Global destination sustainability index ljubljana, slovenia. They roughly correspond to the traditional regions of slovenia, based on the former four habsburg crown lands carniola, carinthia, styria, and the littoral. This paper deals with the development of rural areas in slovenia.
In cooperation with the sustainable tourism factory goodplace, the. Even with this popularity, we visited bled during peak season and yet it was not swarming with tourists. In august 2015 the slovenian tourist board was reestablished as an independent unit. Even its name is an invitation to spend time here with us, since postojna also means to stop for a time from the verb postojati or postati. Slovenia has a brand with a meaningful message i feel slovenia. A truly international team serving local and foreign clients since 1999. On above named examples the effects of the tourist industry are elaborated. The paper also explores the importance that is accorded to the facilitators or drivers of strategic flexibility by slovenian tourism industry. Located in the north of the adriatic sea in the gulf of trieste, slovenia is a eu. An earthly paradise of snowcapped peaks, turquoisegreen rivers and venetianstyle coastline, slovenia enriches its natural treasures with harmonious architecture, charming rustic culture and sophisticated cuisine. The recognitions and awards received by the slovenian tourist board in recent. Integral development of rural areas, tourism and village renovation.